Industry
Technology
Challenge
Wrangler needed a high‑impact way to stand out in the bustling MGM Grand lobby during the National Rodeo Finals and drive awareness of the Wrangler Network. With a goal of capturing emails, promoting their mobile app, and cutting through the overwhelming Vegas noise, they required an activation that would instantly grab attention and deliver consistent, engaging brand messaging.
Results
The custom interactive hologram of rodeo champion Trevor Brazile delivered over 1,500 attendee engagements and achieved a remarkable 32% email‑capture conversion rate, outperforming typical event‑based lead‑generation activities. The success prompted Wrangler to immediately extend the activation to their next major event, driving even more leads, app downloads, and brand visibility.
Key Product
Product one
The Challenge
Wrangler needed a way to grab attention inside the high‑traffic lobby of the MGM Grand during the National Rodeo Finals—an environment full of sensory overload from Vegas‑style lights, noise, and competing attractions.
Their goals included:
- Increasing awareness of the Wrangler Network digital content platform
- Encouraging downloads of the Wrangler Network mobile app
- Capturing email leads through an integrated sweepstakes
- Delivering an engaging, memorable brand experience aligned with their rodeo identity
The Solution
PRSONAS™ partnered with Wrangler and their agency, French West Vaughan, to create a custom interactive hologram of world‑champion
rodeo athlete Trevor Brazile.
The hologram acted as a self‑service brand ambassador, designed to:
- Stop foot traffic and attract crowds in a busy casino lobby
- Deliver Wrangler Network promotional messaging
- Show branded video content
- Offer app downloads
- Capture emails through an on‑site sweepstakes
- Provide a fun, modern, and highly shareable activation consistent with Wrangler's Western heritage
While the real Trevor competed in the rodeo arena, hologram Trevor worked tirelessly greeting attendees, delivering information, and guiding fans through digital interactions.
Unlike human staff, the hologram delivers perfectly consistent messaging, 24/7, without fatigue—ideal for long events.
The Results
The activation exceeded expectations, delivering quantifiable business results during its one‑week deployment:
- 1,500+ attendee interactions
- 32% conversion rate from call‑to‑action to email capture
- High visibility and continuous crowds in the MGM Grand lobby
- Strong engagement with the Wrangler Network brand and mobile app
- Client satisfaction leading Wrangler to immediately book the hologram for their next major event, the National Western Stock Show in Denver
The follow‑up activation delivered additional leads, more app downloads, and another successful audience engagement win.
memorable and fun, dramatically increasing dwell time.
