Industry
Technology
Challenge
Mariner Moose is a fan favorite, but he can’t appear in multiple places at once. The Mariners and Pepsi sought a tech-forward way to bring the mascot’s personality to more fans while elevating the Fan Deck experience with something memorable and on‑brand.
Results
With a dynamic, motion‑activated PRSONAS™ hologram, the Mariners gained a “second Moose” who never misses a moment. The installation sparked major buzz, delivered nonstop fan interaction, amplified Pepsi branding, and showcased the power of next‑gen sports marketing.
Key Product
Product one
The Challenge
The Seattle Mariners have one of the most beloved mascots in Major League Baseball: Mariner Moose — a character so iconic he has his own Wikipedia page, merch sales, and a packed schedule of fan appearances.
But even an energetic, baseball‑playing moose can’t be everywhere at once.
The Mariners and sponsor Pepsi wanted a solution that would:
- Extend Mariner Moose’s presence beyond live appearances
- Create an unforgettable, high‑value fan experience on the Pepsi Fan Deck
- Boost fan engagement, photo ops, and brand alignment
- Introduce a tech-forward attraction worthy of a major-league ballpark
They needed an interactive, life-sized, 24/7 version of their mascot that could excite fans — without ever needing a costume change.
The Solution
PRSONAS™ developed a life-sized interactive hologram of Mariner Moose, designed to greet fans on the Pepsi Fan Deck at Safeco Field.
Key Features
- Full-scale holographic mascot replica
- Motion sensors that activate the experience as fans approach
- Custom animation featuring the Moose performing interactive “magic” with the Pepsi logo
- Engaging voice + movement to match the personality of the real mascot
- Seamless brand integration for both Mariners and Pepsi
- Always-on fan interaction—even when the real Moose is off the field or booked elsewhere
The holographic Moose delivers excitement, humor, and energy—all without missing a single game.
"We’re thrilled to bring Mariner Moose to life in a whole new way. This project shows just how far fan engagement can go when technology, creativity, and team spirit come together."
~ PRSONAS™ Team
The Results
BIG boost in fan engagement
The moment the hologram was installed, fans flocked to the Pepsi Fan Deck for photos, videos, and social shares. Kids loved it. Adults loved it. Even Moose superfans lined up to meet hologram Moose.
Stronger branding for Pepsi + Mariners
The hologram’s built‑in Pepsi animation created a premium, memorable brand moment—perfect for a high‑traffic ballpark setting.
Expanded mascot presence
With the holographic version standing duty at the stadium, the Mariners gained a second “Moose” without extra staffing, scheduling, or costume maintenance.
A sports-marketing win
The installation demonstrated how PRSONAS™ technology can deliver major-league activation value, turning a simple fan zone into a must-see destination.
Why It Worked
Sports marketing is fast, competitive, and all about impact. The holographic Mariner Moose gave the team and Pepsi:
- A standout attraction
- A social-media-friendly moment
- A memorable and futuristic fan experience
- A cost-effective way to double mascot visibility
