Industry
Technology
Challenge
When Paul Transportation’s long‑time front‑desk receptionist retired, the leadership team faced a familiar dilemma: hire, train, and onboard a new employee or find a smarter, scalable, technology‑driven solution. As a growing freight and logistics leader with a reputation for innovation, Paul Transportation wanted a more efficient and future‑proof approach to handling front‑office interactions.
Results
Josephine delivered immediate value: Total interactions in 2025: 4,580 Check-ins / Check-outs: 261 Employee contact requests: 250 Registrations completed: 115 By replacing a full‑time receptionist with an AI-powered digital workforce solution, Paul Transportation unlocked cost savings, improved operational continuity, and elevated the visitor experience.
Key Product
AI Avatar Concierge
About Paul Transportation
Paul Transportation is a premier U.S. truckload carrier specializing in flatbed, over‑dimensional, dry van, intermodal, and refrigerated freight.
- Founded in 2003 by Troy Paul in Enid, Oklahoma
- Corporate headquarters moved to Tulsa, OK in 2014 to a state‑of‑the‑art facility
- Expanded through Paul Logistics, adding brokerage offices in California, Alabama, Texas, Illinois, and Arkansas, supported by a network of over 30,000 carriers
- Committed to innovation and “service with integrity” across the logistics industry
This long‑standing emphasis on efficiency and technology made Paul Transportation an ideal candidate for implementing an automated, AI‑powered solution.
The Challenge
For years, Paul Transportation relied on a single front‑desk receptionist who served as the first point of contact for drivers, visitors, vendors, and employees. When she announced her retirement, leadership recognized:
- Recruiting and training a replacement would be time‑consuming
- Staffing costs were increasing across the logistics sector
- Coverage gaps (breaks, PTO, sick days) created operational inconsistencies
- Visitor workflows were still largely manual
Instead of replacing the role with another full‑time hire, Paul Transportation sought a more scalable and cost‑effective solution aligned with their innovation‑driven culture.
The Solution
PRSONAS introduced Josephine, an AI‑driven interactive avatar deployed at the company’s headquarters to automate front‑office responsibilities.
Josephine Is Designed to:
- Welcome and guide visitors
- Manage check‑ins and check‑outs
- Help visitors reach the correct employee or department
- Complete on‑site registrations
- Provide consistent messaging, branding, and customer experience
- Operate 24/7 without breaks, downtime, or turnover
Josephine blends natural, friendly communication with enterprise‑grade efficiency — the perfect fit for a high‑traffic transportation hub.
Josephine successfully absorbed the receptionist’s workload and then some with speed, accuracy, and consistency.
The Impact
Operational Efficiency
Josephine automates hundreds of tasks per month, freeing staff for higher‑value activities — no hiring, no training cycles, no coverage gaps.
Cost Savings
Replacing a full-time salary with an always-on digital workforce solution created measurable ROI.
Improved Visitor Experience
Josephine delivers consistent, friendly, and immediate responses, supporting Paul Transportation’s mission to “provide service with integrity.”
Scalability for the Future
As the company continues to grow, Josephine can be expanded with new workflows, languages, or automations without the cost or delay of hiring additional staff.
