---
title: A CRM with Legs for the Physical World?
description: A CRM that engages your customers in the physical world in any language with voice-first, no-touch interactions. Improving your customer's experience.
image: https://www.prsonas.com/hubfs/daphne%20featured%20resized%20with%20red%20borders.png
---

# PRSONAS™ Blog

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## A CRM with Legs for the Physical World?

![](https://www.prsonas.com/hubfs/iHealthAssist%20Assets/Images/Staff%20Headshots/Julia%20Corbin%20headshot%20circle%20400x400.png) Julia Corbin

[Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.prsonas.com%2Fblog%2Fcrm-with-legs) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.prsonas.com%2Fblog%2Fcrm-with-legs&text=A+CRM+with+Legs+for+the+Physical+World%3F) [Share via Email ](mailto:?subject=A+CRM+with+Legs+for+the+Physical+World%3F&body=https%3A%2F%2Fwww.prsonas.com%2Fblog%2Fcrm-with-legs) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.prsonas.com%2Fblog%2Fcrm-with-legs&title=A+CRM+with+Legs+for+the+Physical+World%3F&summary=A+CRM+that+engages+your+customers+in+the+physical+world+in+any+language+with+voice-first%2C+no-touch+interactions.+Improving+your+customer%27s+experience.+) 

![prsonas hologram daphne showing her tech features, with red border around it all](https://www.prsonas.com/hubfs/daphne%20featured%20resized%20with%20red%20borders.png)

Yes, *legs,* the kind that walk, run, stride down streets, through [airports](https://www.prsonas.com/industries), [hospitals](https://www.prsonas.com/industries#healthcare),[ office buildings](https://www.prsonas.com/prsonas-vms), [financial centers](https://www.prsonas.com/industries#financialServices), [retail areas](https://www.prsonas.com/industries#retail), [hotel lobbies](https://www.prsonas.com/prsonas-wayfinding), [trade shows & live events](https://www.prsonas.com/industries#other). YES, one day they will come back -- all those places in the real (physical not virtual) world that we humans, (your customers) find ourselves in every day. How do we capture the physical world customer journey like the web has been perfecting for years? 

Engagement! But not just any engagement - Superior Engagement! Until now there was no way to capture that web-style CRM in the real world.

In walks, PRSONAS™ [Intelligent Digital Assistant](https://www.prsonas.com/)...on long legs by the way, as in head and shoulders above all other marketing strategies for the physical world. They carry with them the unique capability to actually engage with humans conversationally [just like a real person](https://www.prsonas.com/blog/on-the-roadmap-vol.2). Gone are the days of a repeating loop or a one-way conversation. PRSONAS™ uses artificial intelligence, enhanced visual technologies for safe, [no-touch, voice-first interactions](https://www.prsonas.com/blog/3-ways-customer-satisfaction-safety-skyrocket-using-voice-first-digital-assistants), active learning, and lots of personality to engage with your customers anytime, anywhere - [in any language](https://www.prsonas.com/blog/holograms-delivering-sign-language)!

That all sounds great, right? But why is chatting with an [interactive hologram](https://www.prsonas.com/blog/the-human-touch-prsonas-holograms-give-technology-a-welcomed-face) important? Think about this how everyone admires the way Amazon.com tracks, responds and interacts through the entire customer journey with personalization, special deals, and similar items? Their[ CRM (customer relationship management) ](https://en.wikipedia.org/wiki/Customer_relationship_management) is on point from the moment you 'window shop' for something to the delivery on your doorstep. Not just Amazon, the web in general does it brilliantly, but the physical world? Not so much.

We are bridging that gap! Imagine walking through a lobby, airport, or hospital, you see one of these:

[![airport lobby](https://www.prsonas.com/hs-fs/hubfs/Newsletter%20Email%20Template/photo-3-265x137.png?width=335&name=photo-3-265x137.png)](https://vimeo.com/476738824)

You are beckoned over to her and when you walk up - she greets you! You can simply start asking questions like where to grab a cup of coffee, the way to your connecting flight, where to find an international cash machine, or when in a foreign country how to summon a cab.

This CRM with legs is engaging with your customer in a safe, touchless way! Gathering valuable analytics, improving the customer experience, and helping with customer retention. Sounds like our friends at Amazon! An intelligent digital assistant notes every customer's choice, interest, and preference. it's all at your fingertips through a cloud-based dashboard. And let's not forget the increased efficiency of your staff. Your [digital workforce](https://www.manufacturingglobal.com/technology/what-digital-workforce) is handling these customers without the need for a coffee break, arriving late for work and you'll never worry about them not wanting to pick up an extra shift this week.

We have barely even touched on the fact that they speak hundreds of languages including [ASL](https://www.prsonas.com/blog/signing-a-patented-technology). Does Amazon do that?

You can provide that superior customer service, adjust your marketing efforts, offers and personalize their experience just like the web-style CRMs do. #amazon

Revolutionary? We think so.

CRM with legs!

 

[![LEARN MORE!](https://no-cache.hubspot.com/cta/default/1638235/1e780aa8-7aa1-47ab-8d36-f2479a4e26b0.png)](https://cta-redirect.hubspot.com/cta/redirect/1638235/1e780aa8-7aa1-47ab-8d36-f2479a4e26b0)

 

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