Online customers are an open book. The fact that you like historical thrillers, high-end cookware and travel to highlands of Scotland follows you wherever you go in the cyber land. And that's a good thing. It saves a lot of time, energy and frustration on both sides--buyer and seller.
But in the physical world, you're a walking question mark. Man? Woman? Boy? Girl? Marketers don't know if you like zombie dramas or zumba dancing--road cycling or cyclamen flowers. No wonder we're annoyed by all the random messages thrown our way.
Enter PRSONAS™ and our superior engagement and on-site analytics from holograms in the real world--places like retailers, hospitals, car dealers, sports stadiums, banks, and hotel lobbies (just to name a few).
Here's how those analytics can make your marketing a success (and make you a star):
For Example: Let's say you're at a 3 day US banking conference and on day #1, a major news event (let's say a huge European ATM hack) becomes all the buzz. You can update your PRSONAS™ content accordingly, highlighting security content.
On day #2, monitor how the revised content is appealing to end-users. Adjust accordingly. By the morning of day three, you're the company hero.
Brilliant? Yes! Nimble? You bet!
The logic behind PRSONAS™ and our on-site analytics from holograms is as old as marketing itself--know your customers--but the way we do that in the physical world--Now, that's totally new and exciting.
What can we do for you?