Online customers are an open book. The fact that you like historical thrillers, high-end cookware and travel to highlands of Scotland follows you wherever you go in the cyber land. And that's a good thing. It saves a lot of time, energy and frustration on both sides--buyer and seller.
But in the physical world, you're a walking question mark. Man? Woman? Boy? Girl? Marketers don't know if you like zombie dramas or zumba dancing--road cycling or cyclamen flowers. No wonder we're annoyed by all the random messages thrown our way.
Enter PRSONAS™ and our superior engagement and on-site analytics from holograms in the real world--places like retailers, hospitals, car dealers, sports stadiums, banks, and hotel lobbies (just to name a few).
Here's how those analytics can make your marketing a success (and make you a star):
- Measure and establish a baseline: How's that marketing working? PRSONAS™ analytics will help you establish a baseline for hologram interactions including duration of engagement, content selection and conversion rates from call to action.
- Improve your conversions: Once you've determined what content is successful (and what's not) you can adjust your pitches and offers accordingly via the PRSONAS™ Design Factory. And with our library of CGI characters, this can be done on the fly, across any distance. All you need is an internet connection and an idea to test.
- Explore A/B testing: It's easy to try out different characters and character looks to hone your image. Varied user experiences and calls to action can also be explored, refined, replaced quickly and easily.
For Example: Let's say you're at a 3 day US banking conference and on day #1, a major news event (let's say a huge European ATM hack) becomes all the buzz. You can update your PRSONAS™ content accordingly, highlighting security content.
On day #2, monitor how the revised content is appealing to end-users. Adjust accordingly. By the morning of day three, you're the company hero.
Brilliant? Yes! Nimble? You bet!
The logic behind PRSONAS™ and our on-site analytics from holograms is as old as marketing itself--know your customers--but the way we do that in the physical world--Now, that's totally new and exciting.
What can we do for you?
