--- title: PRSONAS Style Guide description: PRSONAS Style Guide. The key resources to get started with our brand. Logos | Colors | Typography | Illustrations | Voice | Testimonials image: https://www.prsonas.com/hubfs/prsonas_circle_logo.png --- # Style Guide The key resources to get started with our brand [Logos](https://www.prsonas.com/style-guide#logos)   |   [Colors](https://www.prsonas.com/style-guide#colors)   |   [Typography](https://www.prsonas.com/style-guide#typography)   |   [Illustrations](https://www.prsonas.com/style-guide#illustrations)   |   [Voice](https://www.prsonas.com/style-guide#voice)   |   [Testimonials](https://www.prsonas.com/style-guide#testimonials) ![prsonas-233](https://www.prsonas.com/hs-fs/hubfs/Images/PRSONAS%20Logos/prsonas-233.png?width=233&name=prsonas-233.png "prsonas-233") ## Logos ![prsonas_notagline_spot](https://www.prsonas.com/hs-fs/hubfs/prsonas_notagline_spot.png?width=250&height=37&name=prsonas_notagline_spot.png "prsonas_notagline_spot") [.png](https://www.prsonas.com/hubfs/prsonas_notagline_spot.png)   |   [.eps](https://www.prsonas.com/hubfs/prsonas_notagline_spot.eps) ![powered-by-prsonas](https://www.prsonas.com/hs-fs/hubfs/powered-by-prsonas.png?width=250&height=46&name=powered-by-prsonas.png "powered-by-prsonas") [.png](https://www.prsonas.com/hubfs/powered-by-prsonas.png)   |   [.eps](https://www.prsonas.com/hubfs/PoweredBy_PRSONAS.eps) ![prsonas_circle_logo](https://www.prsonas.com/hs-fs/hubfs/Images/Logos/prsonas_circle_logo.png?width=100&height=100&name=prsonas_circle_logo.png "prsonas_circle_logo") [.png](https://www.prsonas.com/hubfs/Images/Logos/prsonas_circle_logo.png)   |   [.svg](https://www.prsonas.com/hubfs/prsonas%20-%20circle%20logo.svg) ![prsonas_notagline_spot_white-transparent](https://www.prsonas.com/hs-fs/hubfs/prsonas_notagline_spot_white-transparent.png?width=250&height=37&name=prsonas_notagline_spot_white-transparent.png "prsonas_notagline_spot_white-transparent") [.png ](https://www.prsonas.com/hubfs/prsonas_notagline_spot_white-transparent.png)  |   [.eps](https://www.prsonas.com/hubfs/prsonas_notagline_spot_white.eps) ![powered_by_prsonas_white](https://www.prsonas.com/hs-fs/hubfs/powered_by_prsonas_white.png?width=270&height=61&name=powered_by_prsonas_white.png "powered_by_prsonas_white") [.png](https://www.prsonas.com/hubfs/powered_by_prsonas_white.png) ![prsonas-circle-logo-white](https://www.prsonas.com/hs-fs/hubfs/prsonas-circle-logo-white.png?width=100&height=100&name=prsonas-circle-logo-white.png "prsonas-circle-logo-white") [.png](https://www.prsonas.com/hubfs/prsonas-circle-logo-white.png)   |   [.svg](https://www.prsonas.com/hubfs/prsonas-circle-logo-white.svg) --- ![PRS_logo_dontChangeFontColor](https://www.prsonas.com/hs-fs/hubfs/PRS_logo_dontChangeFontColor.png?width=768&height=202&name=PRS_logo_dontChangeFontColor.png "PRS_logo_dontChangeFontColor") ###### Do not change the font color.   ![PRS_logo_dontChangeOpacity](https://www.prsonas.com/hs-fs/hubfs/PRS_logo_dontChangeOpacity.png?width=768&height=202&name=PRS_logo_dontChangeOpacity.png "PRS_logo_dontChangeOpacity") ###### Do not change the opacity of the logo.   ![PRS_logo_dontChangeColor](https://www.prsonas.com/hs-fs/hubfs/PRS_logo_dontChangeColor.png?width=768&height=202&name=PRS_logo_dontChangeColor.png "PRS_logo_dontChangeColor") ###### Do not change the color of the logo.   ![PRS_logo_dontUseAsPattern](https://www.prsonas.com/hs-fs/hubfs/PRS_logo_dontUseAsPattern.png?width=768&height=202&name=PRS_logo_dontUseAsPattern.png "PRS_logo_dontUseAsPattern") ###### Do not use the  logo as a pattern.   ![PRS_logo_dontChangeFont](https://www.prsonas.com/hs-fs/hubfs/PRS_logo_dontChangeFont.png?width=768&height=202&name=PRS_logo_dontChangeFont.png "PRS_logo_dontChangeFont") ###### Do not substitute the font.   --- #### Size and Positioning ![PRS_logo_spacing](https://www.prsonas.com/hs-fs/hubfs/PRS_logo_spacing.png?width=780&height=254&name=PRS_logo_spacing.png "PRS_logo_spacing") ![PRS_CircleLogo_spacing](https://www.prsonas.com/hs-fs/hubfs/PRS_CircleLogo_spacing.png?width=200&height=200&name=PRS_CircleLogo_spacing.png "PRS_CircleLogo_spacing") #### Cobranding ![PRS_logo_cobrand](https://www.prsonas.com/hs-fs/hubfs/PRS_logo_cobrand.png?width=800&height=130&name=PRS_logo_cobrand.png "PRS_logo_cobrand") ## Colors ###### Alizarin Crimson #E01F27 224, 31, 39 ###### Abbey #4B4D50 75, 77, 80 ###### White #FFFFFF 255, 255, 255 #### Variations ###### Outer Space #000000 0, 0, 0 **Dove Gray** #4C4C4C 76, 76, 76 **Silver Chalice** #8A8A8A 138, 138, 138 ---   ## Typography ##### Pirulen ## A ## ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890(,.;:?!$&*) Pirulen Regular Weight: 400 Style: normal ##### Lato Web ## Aa ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Weight: 100 Style: normal, italic ## Aa ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Weight: 200 Style: normal, italic ## Aa ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Weight: 300 Style: normal, italic ## Aa ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Weight: 400 Style: normal, italic ## Aa ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Weight: 600 Style: normal, italic ## Aa ## ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Weight: 800 Style: normal, italic ##### Usage ###### HTML `` ###### CSS `font-family: "Lato", sans-serif;` ---   ## Illustrations Chart ![chart](https://www.prsonas.com/hs-fs/hubfs/Images/Icons/chart.png?width=75&height=75&name=chart.png "chart") Design ![section01-UXdesign-isometric-432X396](https://www.prsonas.com/hs-fs/hubfs/Images/Pages/Landing%20Pages/Templates/Developers/section01-UXdesign-isometric-432X396.png?width=164&height=150&name=section01-UXdesign-isometric-432X396.png "section01-UXdesign-isometric-432X396") Kiosk ![section02-ASLhelp-isometric-127X124](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/section02-ASLhelp-isometric-127X124.png?width=127&height=124&name=section02-ASLhelp-isometric-127X124.png "section02-ASLhelp-isometric-127X124") Missing Image ![missing-image.png(6)](https://www.prsonas.com/hs-fs/hubfs/Prsonas_Nov2016-theme/Images/Blog/missing-image.png(6).png?width=200&height=150&name=missing-image.png(6).png "missing-image.png(6)") Man With Robot ![section02-SDK-isometric-296X356](https://www.prsonas.com/hs-fs/hubfs/section02-SDK-isometric-296X356.png?width=125&height=150&name=section02-SDK-isometric-296X356.png "section02-SDK-isometric-296X356") Multiple People (Engagement) ![engagement](https://www.prsonas.com/hs-fs/hubfs/engagement.png?width=95&height=75&name=engagement.png "engagement") Robot & Man Puzzle ![section03-manRobotPuzzle-isometric-267X313](https://www.prsonas.com/hs-fs/hubfs/Images/Pages/Landing%20Pages/Templates/Developers/section03-manRobotPuzzle-isometric-267X313.png?width=128&height=150&name=section03-manRobotPuzzle-isometric-267X313.png "section03-manRobotPuzzle-isometric-267X313") Robot Personality ![section04-PRSONASpersonality-isometric-250X298](https://www.prsonas.com/hs-fs/hubfs/section04-PRSONASpersonality-isometric-250X298.png?width=126&height=150&name=section04-PRSONASpersonality-isometric-250X298.png "section04-PRSONASpersonality-isometric-250X298") Social Distancing ![header-socialDistance-isomertic-218X185-1](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/header-socialDistance-isomertic-218X185-1.png?width=177&height=150&name=header-socialDistance-isomertic-218X185-1.png "header-socialDistance-isomertic-218X185-1") Improved Patient Experience ![footer-isometric-502x414](https://www.prsonas.com/hs-fs/hubfs/footer-isometric-502x414.png?width=182&height=150&name=footer-isometric-502x414.png "footer-isometric-502x414") Virtual Help ![section02-virtualHelp-isometric-86X141](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/section02-virtualHelp-isometric-86X141.png?width=91&height=150&name=section02-virtualHelp-isometric-86X141.png "section02-virtualHelp-isometric-86X141") Watch Video ![section02-watchVideo-isometric-128X123](https://www.prsonas.com/hs-fs/hubfs/Newsletter%20Email%20Template/section02-watchVideo-isometric-128X123.png?width=128&height=123&name=section02-watchVideo-isometric-128X123.png "section02-watchVideo-isometric-128X123") Step 1 - VMS Man Kiosk ![hello-icon-01-254x252](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/hello-icon-01-254x252.png?width=151&height=150&name=hello-icon-01-254x252.png "hello-icon-01-254x252") Step 2 - VMS Man Kiosk ![where-icon-02-248x258-1](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/where-icon-02-248x258-1.png?width=144&height=150&name=where-icon-02-248x258-1.png "where-icon-02-248x258-1") Step 3 - VMS Man Kiosk ![here-icon-03-272x248](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/here-icon-03-272x248.png?width=165&height=150&name=here-icon-03-272x248.png "here-icon-03-272x248") Step 4 - VMS Man Kiosk ![icon-04-bye-281x251](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/icon-04-bye-281x251.png?width=168&height=150&name=icon-04-bye-281x251.png "icon-04-bye-281x251") Step 1 - VMS Man Kiosk (.gif) ![hello-icon-anim-254x252](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/hello-icon-anim-254x252.gif?width=151&height=150&name=hello-icon-anim-254x252.gif "hello-icon-anim-254x252") Step 1 - Man Kiosk (empty) ![step-one-257x250](https://www.prsonas.com/hs-fs/hubfs/step-one-257x250.png?width=154&height=150&name=step-one-257x250.png "step-one-257x250") Step 2 - Woman ![step-2-250x250](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/step-2-250x250.png?width=150&height=150&name=step-2-250x250.png "step-2-250x250") Step 3 - Woman ![step-3-250x250](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/step-3-250x250.png?width=150&height=150&name=step-3-250x250.png "step-3-250x250") Step 4 - Man Kiosk ![step-4-281x250](https://www.prsonas.com/hs-fs/hubfs/Icons/People%20and%20AI%20Icons/step-4-281x250.png?width=169&height=150&name=step-4-281x250.png "step-4-281x250") ---   # PRSONAS™ Voice We understand that at PRSONAS, our voice is human. It's friendly, personal, clear, and simple. We always try to keep things as direct as possible with a casual feel. Our tone is informal but always factual. Somewhere in the middle between businesslike and friends chat with the occasionally conservative joke here and there. We do not take ourselves too seriously. However, we do work hard to understand our customers' problems and needs, and most importantly, we listen to them. We do our best to provide sound advice, even when it conflicts with the client's "wants" because providing the best direction for a project, whether technological or artistic, is our most important task. We do tend to keep our direct communication less formal.   For example, we would say: Hey John! Thanks for your reply. Yeah, I understand it completely. This is something we will improve for sure, and I'll get back to you as soon as it's done. Best Regards, Ray   We wouldn't say: Dear Mr. Smith, This is something we have been thinking about improving for some time. We try to fix that as soon as our developers get a time slot for that issue. If you have a more detailed description of your issue, it would be very good for us if you could send it over. Yours sincerely, Ray #### Target Audience Our primary audience is the innovators, disrupters, and leaders in their perspective industries. We're targeting the early adopters who see a change in how humans will engage with technologies moving forward. Those that see the benefit in automating the mundane and focusing on the value of human emotion and personal engagement.   #### Public Communication PRSONAS likes to present a "fun" attitude to the public while maintaining our reputation as technical and experiential experts. We like to maintain a "light-hearted" tone in our writing yet maintain the expert knowledge-based presentation style that has served us well over the years. To achieve this, we do not limit ourselves to a particular style or single "voice" when creating presentation materials. We like the unique voice of the authors and developers to come through in the material. However, tossing in a joke or pun is not out of the question! The most important thing to bear in mind when creating our content is to have fun, no matter what you are doing!   #### Signature in EMail PRSONAS, in an effort to present a consistent brand identity, will employ a standardized signature for all employees and contractors using a nuMediaInnovations.com email account. The name of the person should be in BLACK, the employee title and phone number should be in 80% gray. The fonts sizes are as follows: Fonts: Lato variations from Typography page **Main name font: 11 point, Bold, Color: #000000 ***Title font: 10.5 point, Italic *Cell font: 10.5 point, Regular Quote font: 9 point A "Linkedin" button should be included with the URL link directly to the employee's page on Linkedin.com ![Sample+Signature](https://www.prsonas.com/hubfs/Sample+Signature.png "Sample+Signature") The Quote is an opportunity to allow each employee their own personal statement on what inspires them and how they fit into the culture of nuMedia. Please download the two logos below for use in your signature. They should remain in the same pixel resolution as downloaded. I.e. Do not scale them in your signature as they will degrade in quality and will be a different relative size to the approved signature defined above. ---   # Testimonials  Please use these testimonials for marketing purposes. This will include initially the website, but may be appropriate for other marketing efforts:   *“Hologram is a hit at the Sony party!”* Lynette Preston, Global Technology Specialist, Ricoh USA *“The interactive hologram was a hit at Impact Optimize 2019!”* Stefanie Dunlap, Social Media Coordinator, Impact Networking *“If you’re looking for a way to ensure your event stands out, a hologram is definitely a great option!”* Stefanie Dunlap, Social Media Coordinator, Impact Networking *“Congratulations from all on the tremendous success of [software] in the field. You are helping to make a measurable impact in the sales process.”* Michelle Whitlock, SVP Client Services, Ogilvy Health *“. . . you guys have been a fantastic partner. We really appreciate the urgency you’ve shared with us.”* Michael Navin, President, Element Market Access *“The team here is just thrilled with the [software], and we are very appreciative of the great work your team did for the project.”* Heidi Hoistad, Creative Director, BGB | New York *“What can I say except a HUGE thank [nuMedia] for working so painstakingly hard to meet today’s go live deadline. I know that this was one of the most unrealistic deadlines we’ve had going, and you guys as usual managed to make it happen like we needed it to. It is so truly appreciated."* Kerri Riccardo, Partner, Alphamedica, Inc. *“The customer service at nuMedia was outstanding!"* Stefanie Dunlap, Social Media Coordinator, Impact Networking *You couldn’t ask for a more committed partner!” *Clement du Toit, Senior Project Manager, Ogilvy Health ![](https://px.ads.linkedin.com/collect/?pid=6250660&fmt=gif)