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The Pros & Cons of Digital Wayfinding

Nicholas (Nick) Wommack
2020-10-30 16:00:00

Digital Wayfinding? Why Should I Bother?

Have you ever gotten lost in a place you weren’t familiar with? It can be a scary and frustrating experience. If you’re not sure where to go on a road trip, you may just drive aimlessly until your spouse yells at you to pull over and ask for directions (I certainly know that feeling). If you get separated from your family in a large store, you may wait where you are until they come back for you.

But what happens if you get lost in a large or unfamiliar building? You may hope to find a regular map or be forced to use the data on your phone for Google Maps to hopefully find where you need to go. These are viable options, but this is 2020 and we have something even better: digital wayfinding. What is that, though? The Society for Experiential Graphic Design (SEGD) defines wayfinding as “information systems that guide people through a physical environment and enhance their understanding and experience of the space...particularly important in complex built environments such as urban centers, healthcare and educational campuses, and transportation facilities.” Now put those information systems on digital screens combined with interactive technology and you have digital wayfinding!

Sounds pretty good, huh? Let’s discuss some of the pros and cons of the concept:

Pros – What We Love About This

  1. Contact-free interaction!

For all you germaphobes and very hygienic individuals out there, you don’t need to worry about having to touch screens or anything that may involve germs. Especially in the midst of this pandemic, it’s very important to use as little as contact as possible in public. Whether you’re up close or further away, you’ll still know where to go!

  1. Customer Everything!

At PRSONAS™, we know that branding is everything. Digital wayfinding allows you to customize every aspect of every screen displayed throughout your complex; and this works to your benefit when it comes to rapid deployment branded with your image! When your system arrives and is installed, you will be able to hit the ground running. We are able to change your message remotely and as frequently as you want to meet your expectations. Here are a few of the many things you are in control of:

  • Brand logo / company style
  • Color scheme
  • Announcements
  • Different messages (such as a holiday greeting or a special event)
  • And so much more!
  1. Save costs on staffing!

I’m not advocating that you replace humans (movies have taught us that this is an awful idea) or anything like that. The logic behind this is ENHANCING your current staff by allowing them to things that only our fellow men and women can do; take high-level tasks for example. ¡Viva el futuro! Also, the introverted may appreciate this as well.

Cons – What We Should Probably Mention

  1. A learning curve...?

Everyone has different strengths and skills. Therefore, there may be a learning curve for some users and those trying to find out where to go. This can easily be avoided if employees are trained in how to use the program. Having such experience will not only allow them to fully utilize the digital programs but also aid others in trying to use them.

  1. What if the power goes out...?

It’s a bit funny how much we depend on electricity, isn’t it? There is no set answer for this one. Many buildings have backup power generators and may be able to continually run the digital wayfinding programs in this scenario. However, if they do not, our units already have backup within them. We listened and fixed this one!

  1. Lots of updates...?

Depending on the technological product you’re using, there may be unavoidable updates to the software. I’m downloading one for my computer as I write this! Although it can sometimes be a nuisance, these updates ensure your device are working optimally and you can schedule them at convenient times for you.


The PRSONAS-WayfindingTM Experience

Now that we’ve taken some time to discuss the pros and cons of the digital wayfinding in general, let’s move onto the PRSONAS-WayfindingTM system and how it can benefit you.

Having someone assist the client by giving directions and answering questions is a lot of work, and that’s not even going into other factors such as if said client speaks another language. All that work can be quite tiresome! Enter your very own digital assistant who can and will simplify the process and bring you results. Combining artificial intelligence with imagination – the PRSONAS™ series can match your needs.

Our very own design will give you the customized experience you deserve. They are able to welcome your client, answer any basic questions (such as directions) and will respond to them as well as display information on the screen. It covers multiple floors, and you can even expand their vocabulary. Pretty cool, huh? But that’s not all! Using mobile LTE connectivity, your digital assistant will also send the information to a mobile device. All of this comes together to bring you an authentic PRSONAS™ experience.

For more information, please check out our website and look around. You can read other blog posts we publish, see what’s popping on our social media, or even request a free demo! At PRSONAS™ – there is no limit. So, what are you waiting for?


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