PRSONAS™ Blog
Remember the mission statement craze of the last century--all those endless conference room meetings, white boards and off-site retreats--all those hours of discussion (argument?) just to answer one basic question: What do we do?
Simple questions can be the hardest, at least if you want to get the answers right. That's why nuMedia recently took a fresh look at how holograms help customers connect with their customers.
And the results? I'm happy to say they're spot on. Central to our new messaging is the headline: OUR PRSONAS™ LINE HELPS BRANDS CREATE HUMAN MOMENTS.
Yes, we still build super-smart, interactive holograms for real world settings--like malls, hotels, airports, conventions, car dealerships. But this new way of looking at the equation puts the emphasis NOT on what we do, but how holograms help customers connect with their customers.
AAA...but not the automobile association
Thumbs up on that. I always like leading with the customer benefit.
nuMedia holograms are a means to an end: Building brands through emotional engagement. After all, people are drawn to human experience. Instinctively, we interact in a human way. But engaging customers in the real world is difficult. Opportunities for building relationships get lost in a sea of digital communications and NOISE.
Enter PRSONAS™, a technology that meets people where they are--with meaningful communication and interaction--giving brands the power to create human moments.
Just ask the Most Interesting Man in the World (who drinks Dos Equis), or the cartoon persona of the coolest guy in school, Chester Cheeto. Brands with personality have more power. And PRSONAS™ holograms gives brands that power in places where Chester and the Most Interesting Man haven't been able to go before.
Not only do we engage for our clients in a remarkable way, PRSONAS™ also analyzes those engagements. Our units track and manage customer relationships with contact capture, data analysis and CRM.
So whatever your brand--from banking to retail, sports to medical, non-profits to tech--PRSONAS™ can help you create memorable human moments with your customers.
How's that for powerful messaging?