PRSONAS™ Blog

The Army is a total life-changer. Developing not just your career but your character, a meet and greet and a take-away brochure could never do the experience justice.

The project is called "The Army Experience". We built four different recruiting holograms for the client.

#1) A bilingual Staff Sergeant who emphasizes education, advancement, leadership, opportunity and camaraderie.

#2) An Army officer who discusses responsibility, the pressures of command and the powerful skill of decision making.

#3) A medical professional who talks about world-class training, care and making a difference in other lives.

#4 An Army surgeon who addresses educational costs, experience, challenges and finely-honed skills.

With the age of this client's target audience being 17-25, brief videos are an essential recruiting tool. 

At ease, soldier!

The mobility of the PRSONAS-VMS™ units has really been on display in this partnership. Hassle-free to transport and set-up, the Army brings their four units to recruiting and career-day events all across the country.

This makes us proud. Not only is the Army's mission critical, but this recruiting holograms campaign also showcases our storytelling skills in a very impactful way.

That is powerful- just like the young men and women who put it all on the line for us. Go Army!